At Katherine Hooker we take your privacy seriously and want you to be aware we collect and use your data, and we want to give you information about your rights.
When you place an order online or by phone we will gather all the information we need to process your order. (For example: name, email, postal address, billing address, card number or other payment method details, contact phone number. We also capture your IP address for fraud check purpose). When you place your first order online you will be given the option to opt in for email marketing. We will not send you email marketing unless you tick the box to ask us to, or unless you have asked us to previously. You can opt out of email marketing by clicking the Unsubscribe link at the bottom of our emails, or by contacting us.
We keep all of these details securely in our systems. The exception is payment details which are sent to and managed securely by our payment service provider. We do not keep a record of your credit card, apart from the card type and last four digits for reference.
There are several ways you may opt in to receive communications from us, for example:
- using an online form;
- giving your details to staff in store and telling them you want to receive emails;
- when entering a competition and asking us to send you emails.
When you shop in store you might be asked for your email address (and sometimes your name, address details, phone number). We do this so that we can better understand your shopping needs from us. You are not obliged to give this information and we will not send you an email promotion unless you have opted in to receive emails.
When you contact us we may keep records of the communications we have with you, when required to help ensure we can give great customer service. We will keep these details securely.
HOW WE USE YOUR DATA?
When you place an order online or by phone we use the data you provide to us to fulfil our contract with you: we use your delivery address to know where to send your order; we may use your email address and mobile phone number to update you about your order status.
For marketing purposes we may also use transaction data to analyse customer behaviour and to ensure we send you the most appropriate marketing (if you have said you want us to). For example,
- if you buy a certain product we might send you information relating to other products based on your purchase history;
- if we want to know how many customers live in a certain area, we might generate a report to find that out.
The legal basis we use for processing data for marketing purposes is called 'legitimate interest'.
If you have not made a transaction with us, but you have opted in to receive marketing by email or any other method the legal basis for processing is called 'consent'. We will keep personal data by consent unless you tell us you no longer wish to receive marketing from us, in which case we will remove your opt-in, but keep non-transactional data.
SHARING YOUR DATA
We do not share your data with any third parties.
We do pass some data to third parties in order for them to fulfil services for us, but they can only use this data to fulfil those services for us and cannot pass it on, use it to fulfil services for other companies, or use it for their own interests. For example we may give your details to a courier company to send orders.
We are also obliged to pass your personal data onto a legal authority if instructed to do so under certain circumstances, for example, for the prevention of crime.
YOUR RIGHTS RELATING TO PERSONAL DATA
You have the right to access your personal data and ask us what information we hold about you.
You have the right to ask for your data to be deleted or corrected.
You have the right to ask us to stop processing your data.
You have the right to stop receiving marketing from us.
For all of the above, please do get in touch. We are obliged to comply with your request and we will do so as quickly as possible.
If you have a complaint about the way we use your data please contact us. If we cannot resolve the problem for you, you can also contact the Information Commissioner's Office (ICO).